User Benefits Development

Describes the process for pulling benefits from previous "Use-Case/Value Mapping" activities.

When you've successfully identified a concrete list of features, which have been tested against competitor offerings and against the committed value propositions of the overall platform, you can then take the symptoms and use-cases (uncovered from the Customer Discovery phase) to identify a key benefit for each and every feature.

When looking at a feature, remember that it is largely a functional description of what the product can do. This will help in discovering the actual positive outcome it produces for the customer (which forms your Benefit).

Real-Life Example

Feature

Onsite Edge Server

Process all sensor, service company, and 3rd-party sensor data onsite and close to the source, for true real-time intelligence that aligns all pad activities to a single timestamp.

Benefit

Formatted Pad Data

Forget "garbage-in" data and standardize all sources from the pad, no matter how unstructured the format, to spend less time cleaning data and more time learning from it.

Sample

Click here to download the data sheet I developed at Cold Bore Technology, which outlines the product's 3 primary value propositions, a list of its key features, and each feature's corresponding benefit.