Cold Bore: Before & After

A before and after snapshot of Cold Bore Technology's product marketing efforts.

Results

• After launching Cold Bore Technology's new market position with a customer-focused product portfolio, we surpassed our goals and generated ~$30 million in revenue in June, 2022.

• A number of current customers requested ColdEDGE WS products, since they had not known of them prior to the launch.

Click here for a quick understanding of this space

To give those outside the industry a bit of context without getting lost in the weeds, Cold Bore Technology is a data management solution for Oil & Gas companies looking to collect data from all contractors involved in an operation that stimulates well activity for maximized hydrocarbon output (the stuff needed to create pretty much everything around you - not just what's in your fuel take). During this operation, all the activities performed onsite are done entirely by outsourced service companies. These companies use completely different tools & methods for tracking and submitting their data, which really complicates things for the operator when building actionable intelligence systems.

PMM Before Launch

Follow the below link to view an archived website that fully encompasses Cold Bore Technology's product marketing / positioning prior to my complete re-launch. While reviewing, ask:

• What does this product do?

• Who is it offered to?

• What's included when you use it?

https://web.archive.org/web/20211229055356/https://www.coldboretechnology.com/

If the link doesn't work (it's web archive after all), view a scrollable snapshot instead

PMM After Launch

This is the Cold Bore website after launching our product portfolio. As you review, ask the same questions we posed above.

View a scrollable snapshot instead

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Overview

SmartPAD

ColdEDGE WS

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