# Cold Bore: Before & After

### Results

* After launching Cold Bore Technology's new market position with a customer-focused product portfolio, we surpassed our goals and <mark style="color:yellow;">generated</mark> <mark style="color:yellow;"></mark><mark style="color:yellow;">**\~$30 million in revenue**</mark> <mark style="color:yellow;"></mark><mark style="color:yellow;">in</mark> <mark style="color:yellow;"></mark><mark style="color:yellow;">**June, 2022**</mark>.
* A number of current <mark style="color:yellow;">customers requested</mark> <mark style="color:yellow;"></mark><mark style="color:yellow;">**ColdEDGE WS**</mark> <mark style="color:yellow;">**products**</mark>, since they had not known of them prior to the launch.

<details>

<summary>Click here for a quick understanding of this space</summary>

To give those outside the industry a bit of context without getting lost in the weeds, Cold Bore Technology is a data management solution for Oil & Gas companies looking to collect data from all contractors involved in an operation that stimulates well activity for maximized hydrocarbon output (the stuff needed to create pretty much everything around you - not just what's in your fuel take). During this operation, all the activities performed onsite are done entirely by outsourced service companies. These companies use completely different tools & methods for tracking and submitting their data, which really complicates things for the operator when building actionable intelligence systems.

</details>

## PMM Before Launch

Follow the below link to view an archived website that fully encompasses Cold Bore Technology's product marketing / positioning prior to my complete re-launch. While reviewing, ask:

* *What does this product do?*
* *Who is it offered to?*
* *What's included when you use it?*

<https://web.archive.org/web/20211229055356/https://www.coldboretechnology.com/>

{% hint style="info" %}
If the link doesn't work (it's web archive after all), view a [scrollable snapshot](https://xd.adobe.com/view/9fe0f3f6-e3a5-4392-b421-03cd28ede8b6-cab3/?fullscreen\&hints=off) instead
{% endhint %}

## PMM After Launch

This is the Cold Bore website after launching our product portfolio. As you review, ask the same questions we posed above.

{% hint style="info" %}
View a [scrollable snapshot](https://xd.adobe.com/view/3897923f-a00e-4a7f-8509-3b0f22fc5b11-6dc4/?fullscreen) instead
{% endhint %}

{% tabs %}
{% tab title="Home" %}
![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2FsWnjmhrGn6qQoXXJagcC%2F2022CBTWebsite_Home.png?alt=media\&token=d152bf3f-7884-4d17-8be1-a83d3fa4ac6c)
{% endtab %}

{% tab title="Overview" %}
![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2F0sXICtYPUTmNtpRQvbBL%2F2022CBTWebsite_Products.png?alt=media\&token=12a8e908-64b9-485f-825b-2d580f1e7cad)
{% endtab %}

{% tab title="SmartPAD" %}
![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2F4CyXpHDQpNqc4p9B7Bda%2F2022CBTWebsite_SmartPAD.png?alt=media\&token=f8d35c2a-e8fa-4f55-8bd3-63ea1b8135b6)
{% endtab %}

{% tab title="ColdEDGE WS" %}
![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2FNlFgZwLhbAHMRZLLrjOk%2F2022CBTWebsite_ColdEdgeWS.png?alt=media\&token=a94d9c71-cf84-4fcf-a219-d95a17ed87ad)
{% endtab %}

{% tab title="IntelliSONIC" %}
![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2F4E4OtHBeE1vJyHEN8qrl%2F2022CBTWebsite_IntelliSONIC.png?alt=media\&token=7dba7df3-f61a-4935-85dd-5de5314b7178)
{% endtab %}
{% endtabs %}