Customer Journey Mapping

A special deliverable from this phase is our User Journey Map, which outlines where an organization should focus their go-to-market strategy. Here is a short explanation, taken from a company-wide town hall update that I recently presented (prior to Cold Bore Technology's Product Portfolio Relaunch):

(1) Understand the Buying Cycle

(2) Understand Target Groups / Buyers

(3) Put Them Together and Uncover the "What", "Where", and "When"