# Customer Journey Mapping

A special deliverable from this phase is our User Journey Map, which outlines where an organization should focus their go-to-market strategy. Here is a short explanation, taken from a company-wide town hall update that I recently presented (prior to Cold Bore Technology's Product Portfolio Relaunch):

#### (1) Understand the Buying Cycle

![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2FTHj3Am8NZ9EgfvZdCpPv%2FSlide%207.jpeg?alt=media\&token=898c00ff-705e-45e3-8e8c-ea7c0a47c6cf)

#### (2) Understand Target Groups / Buyers 

![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2FBRwhC6rGv27xsXUrXLj1%2FSlide%208.jpeg?alt=media\&token=ee529c8b-5715-400e-a036-c06221be5614)

#### (3) Put Them Together and Uncover the "What",  "Where", and "When"

![](https://3146028742-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs4YtnOaabuBpsQroBgQd%2Fuploads%2FnNHxslUlIQRdvs4DB1As%2FSlide%209.jpeg?alt=media\&token=5699c25e-4235-4238-aac6-5baabd746af5)