Overview & Key Concepts
Reusable Value
Once all Product Marketing content has been mapped and effectively stored in a way that enables the easy extraction of value, we can now formalize our content with materials fit for each identified vertical.
Messaging Tailored for 2 Different Markets
As an example, here is a data sheet developed for the Completions industry
Here is a second data sheet, utilizing some of the same value drivers (but with adjusted copy) for data-focused enterprise organizations:
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