Introduction
Welcome to my Product Marketing documentation space!
Developed from a 7+ year background of shipping technical software products, producing product marketing solutions for early-stage startups, and implementing feedback-focused programs, this documentation space walks through a 4-phase process that enables organic user adoption, outbound & inbound sales growth, and an increased customer lifetime value.
Ria's 4 Phases of PMM
Customer Discovery
Product/Solution Fit
Sales & Marketing Enablement
Go-to-Market Execution
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