Problem Space

An initial area of analysis during the customer/problem discovery process; defined by problem-based inquiries within a "Problem Space" while moving on to an "Operating" and "Solution" space

What is it?

The Problem Space is an area that focuses on the problem itself and every thing associated to it; from its specific obstacles to the different stakeholders involved. By understanding this space we can better understand how our customer thinks instinctually and how such instincts help them arrive at a particular solution.

Research Questions

I typically focus on flexible research questions that might evolve as insights begin to pour in. These questions might include:

What do customers experience as the "Problem" and why?

Who are our customers (demographically, psychologically, and geographically) and who / what surrounds them as they experience the problem in focus?

What workflow gaps might our customers be experiencing and how do they typically try to overcome them? What do the successful use-cases look like?

What is ultimately at stake for the customer and what could they ultimately gain?

You can explore the different activities ran, during problem-space discovery, in the following sections and download samples from real-life project samples