📊User Tracking
Exploring user behaviors through tracking tools like Mixpanel allow for insights that can't be discovered from explicit conversations in interviews. From a PMM perspective, it uncovers opportunities to creatively use existing features for different use-cases and produce narratives that speak to the users' true workflow.
This method, of gathering user data, is broad enough for Product Marketing, Product Management, Sales, and Customer Success to gain from.
Insights and Artifacts
At minimum, Problem Space User Tracking Activities should produce:
A list of events and the potential insights that a spike in any one of them might infer
A review schedule between PMM, PM, CS, Sales, and executive teams to discuss user behaviors and what they might mean for each department's mission
A list of alternative tools, outlining similar UX walk-throughs, which can be compared later
Sample
Click here to download a sample of a planning document used for Mixpanel implementation.
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