Overview & Key Concepts

After sufficiently understanding customer and market problems, needs, and potential solutions, we turn to our product and ask:

How do we deliver the solution this market wants through our product, its features, and the outcomes we can promise to the customer?

When we're able to answer this RQ with specific tools, services, and workflows we identified (for each use-case) during discovery, we'd have achieved Product/Solution Fit. This sets us up for formalizing content that surrounds these areas in the form of sales & marketing materials, GTM activities, and program design.

Outcome Artifact: Product Marketing Data

Ultimately, the goal of this phase is to develop concrete product marketing data which could be managed in a relational content repository like this: