Task 2: Product Positioning

Uncover gaps and gap size in current product positioning

1. Create a table that:

   1. Lists the target groups in the far-left column

   2. Includes one column to the right labelled "NOW"

   3. Has 3 following columns labelled with each objective established in Part I, Task 1.

2. In the "NOW" column, for each target group ask: How does [target group] currently think and feel about the product?

3. After completing the "NOW" column, move on the remaining sections and ask: "To accomplish [objective], how SHOULD [target group] think about our product?"

The outcome of this task helps us better prioritize product requirements

[Target Groups]	NOW	Cross-Department Expansion	Boost Add-On Upsells	Increase Market Awareness
Data-Focused Executives	Think that we're a service-company level tool that offers data visualizations only	Must think the product is an Enterprise solution offered to a company as a whole, with secure sharing capabilities rooted by identity management features	Must think add-ons are similar to those add-ons offered by data management companies in the industry. E.g. "Spot Instances" "On Demand" etc.	Must think our product to have enterprise-level data accuracy with military-grade delivery
Completions OSRs	Some say "it's too much for what I need"	Must think some features are useful enough to mention to other departments	Must think add-ons will impact them positively on a shift-by-shift basis	Must find the tool easy enough to use so as to feel confident when talking about it among peers (no follow-up required)
Frac Engineers	Likes the product but thinks it's mostly for completions teams onsite	Must think it's easy to access data to re-format into new reporting	Must be see the product as a whole valuable to their department so that they can find value in add-ons	Must think of the data pulled from the product as something that can easily join the workflow of completion plan development