Task 1: Business Objectives

Establish business objectives and align on their defined outcomes

As a group, decide on three business goals to achieve either in the next 6 months or in the next year; and include metrics, success criteria, and/or signals for inquiry

Objective
Name
Success Metrics & Criteria

1

Cross-Department Expansion

By 2024, 50% of existing customer base should have our product adopted by multiple (unrelated) departments e.g. Completions AND Data Science departments

2

Boost Add-on Upsells

By 2024, 50% increase in existing customer upsells

3

Increase Market Awareness

10% increase in PR by 2024 20% increase in customer referrals by 2024

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