Establish business objectives and align on their defined outcomes
As a group, decide on three business goals to achieve either in the next 6 months or in the next year; and include metrics, success criteria, and/or signals for inquiry
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| Objective | Name | Success Metrics & Criteria |
|---|---|---|
1
Cross-Department Expansion
By 2024, 50% of existing customer base should have our product adopted by multiple (unrelated) departments e.g. Completions AND Data Science departments
2
Boost Add-on Upsells
By 2024, 50% increase in existing customer upsells
3
Increase Market Awareness
10% increase in PR by 2024 20% increase in customer referrals by 2024
