Task 2: Target Groups

Segment the market into target groups the product serves

1. As an individual participant in the group, take three sticky notes and on each of them: write down a target group you believe the product serves

2. Place the sticky notes on a wall and review each of them together

3. Group similar target groups together and eliminate all redundancies

4. As a group, select the three most important target groups from those remaining

5. Discuss who the target groups are and any important information we might know about them, including: professional backgrounds, general attitude, buying sensitivity, and so on.

Target Group	Name	Description
1	Data Focused Executives	Operator executives who have hired out data science teams with the specific purpose of launching a big data strategy
2	Completions OSRs	Contracted completions OSRs are onsite managers needing robust toolsets to optimize onsite efficiencies; ultimately boosting their employing service companies' standings against other services
3	Frac Engineers	Frac engineers have a workflow that aims to maximize efficiencies through proper completions plan designs