Task 2: Target Groups

Segment the market into target groups the product serves

  1. As an individual participant in the group, take three sticky notes and on each of them: write down a target group you believe the product serves

  2. Place the sticky notes on a wall and review each of them together

  3. Group similar target groups together and eliminate all redundancies

  4. As a group, select the three most important target groups from those remaining

  5. Discuss who the target groups are and any important information we might know about them, including: professional backgrounds, general attitude, buying sensitivity, and so on.

Target Group
Name
Description

1

Data Focused Executives

Operator executives who have hired out data science teams with the specific purpose of launching a big data strategy

2

Completions OSRs

Contracted completions OSRs are onsite managers needing robust toolsets to optimize onsite efficiencies; ultimately boosting their employing service companies' standings against other services

3

Frac Engineers

Frac engineers have a workflow that aims to maximize efficiencies through proper completions plan designs

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