> For the complete documentation index, see [llms.txt](https://ria-run.gitbook.io/roadmap/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ria-run.gitbook.io/roadmap/1-vision-building-blocks/task-2-target-groups.md).

# Task 2: Target Groups

Segment the market into target groups the product serves

1. As an individual participant in the group, take three sticky notes and on each of them: write down a target group you believe the product serves
2. Place the sticky notes on a wall and review each of them together
3. Group similar target groups together and eliminate all redundancies
4. As a group, select the three most important target groups from those remaining
5. Discuss who the target groups are and any important information we might know about them, including: professional backgrounds, general attitude, buying sensitivity, and so on. 

<table><thead><tr><th width="150" align="center">Target Group</th><th width="150">Name</th><th width="462.71428571428567">Description</th></tr></thead><tbody><tr><td align="center">1</td><td>Data Focused Executives</td><td>Operator executives who have hired out data science teams with the specific purpose of launching a big data strategy</td></tr><tr><td align="center">2</td><td>Completions OSRs</td><td>Contracted completions OSRs are onsite managers needing robust toolsets to optimize onsite efficiencies; ultimately boosting their employing service companies' standings against other services</td></tr><tr><td align="center">3</td><td>Frac Engineers</td><td>Frac engineers have a workflow that aims to maximize efficiencies through proper completions plan designs</td></tr></tbody></table>