# Task 3: Product Incentives

1. As an individual participant in the group, take three sticky notes and on each of them: write down a product incentive (value proposition, positive outcome, necessary requirement) that you believe we deliver to our customers
2. Place the sticky notes on a wall and review each of them together
3. Group similar Incentives together and eliminate redundancies
4. As a group, select the three most important incentives from those remaining
5. Discuss what those incentives might mean from each participant's perspective and record "Why it's important"

<table><thead><tr><th width="150" align="center">Incentive</th><th width="166">Title</th><th width="439">Why it's important</th></tr></thead><tbody><tr><td align="center">1</td><td>Data Management Infrastructure</td><td>Data acquisition methods, processes, and tools are well established for the Drilling vertical but not for completions - data is broken across well lifetime stages</td></tr><tr><td align="center">2</td><td>Shareable Data</td><td>Enabling a system that shares data across departments ensures that we do not have to build 2 separate platforms; since we instead can approach the customer as an enterprise organization (instead of by department)</td></tr><tr><td align="center">3</td><td>Well Activity Recognition</td><td>Give us competitive edge</td></tr></tbody></table>
