> For the complete documentation index, see [llms.txt](https://ria-run.gitbook.io/roadmap/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ria-run.gitbook.io/roadmap/2-roadmap-priorities/task-1-target-group-focus.md).

# Task 1: Target Group Focus

Determine product incentives' level of appeal for each target group

1. Create a table that lists the target groups in the far-left header column and lists the established Product Incentives along the top header row
2. For each target group, ask: \
   *<mark style="color:yellow;">**"Why would \[TargetGroup1] care about \[ProductIncentive1]"**</mark>*\
   It's important to be as honest as possible during this exercise
3. Record your answers in their appropriate cells

<table><thead><tr><th align="center">[Target Groups]</th><th width="391">Data Infrastructure</th><th width="298">Shareable Data</th><th width="297">Activity Data Recognition</th></tr></thead><tbody><tr><td align="center"><strong>Data Focused Executives</strong></td><td><ul><li>Data strategies largely experimental and can't afford long-term hardware infrastructure plays</li><li>Wants to allot most of budget to data team competencies over infrastructure</li><li>Have biggest stake in acquiring insights that will impact enterprise</li></ul></td><td>Easier to validate investment if serving multiple departments (including those outside data-focused depts)</td><td>Would want more activities detected but with more flexible formatting</td></tr><tr><td align="center"><strong>Completions OSRs</strong></td><td>Does <strong>not</strong> care about data management infrastructure</td><td>If given easy reporting, will enable smooth operations and team member accountability (fleet)</td><td>Ability to maximize efficiencies during operations is the point of the completions fleet to begin with</td></tr><tr><td align="center"><strong>Frac Engineers</strong></td><td>Only those engineers who focus on data diversity for plan design will care</td><td>Enables their holding onsite personnel accountable for reporting accuracy</td><td>Enables better and more comprehensive frac plans</td></tr></tbody></table>