Overview & Key Concepts

With all the groundwork, content development, and data validation that's taken place in all previous phases, we've finally reached the most exciting phase of the PMM workflow: the Go-to-Market play.

This phase concerns itself with 2 major tasks:

1. Consolidate every piece of product marketing information into targeted deliverables with a release schedule (which we've explored repeatedly up until this point)

2. The planning and scheduling of community and potential vendor participation activities

However, it should be noted that this might differ vastly depending on the product offered.